Archive for the Training Category

Finding the Message

I was looking around my house for new items that would help me convey a sense of team dynamics to a group I will be speaking to later this week.  I have a speech I will use about the disconnect in most teams and how the dynamics of getting a team to embody a message is difficult, but not impossible.  Great speech if I do say so, but it was missing an element.  Something for the audience to “visually” hold onto while I made my story come to life.

I thought about using a knife since you need to cut through the clutter of “stuff” that gets in the way of delivering and receiving a message.  Can you image a speaker holding a knife in front of a group talking about slashing through the outside junk that builds up between you and your employees?  I came to the quick conclusion that they would wheel me out in a straight jacket if I did that.

I thought about bringing a peach.  Peaches smell nice and no one will think I lost my mind.  (That last sentence will not stand on it’s own)  Anyway, back to the peach…sometimes you need to gain a person’s focus with something that draws on one or more of their senses.  Peaches smell nice, taste great and feel soft and comfortable.  Most people know the taste of a peach and can see themselves eating it.  The point of using a peach is to say that there is a lot of reasons to just focus on the outside, tasty side of a peach, but if you want to grow, you need to dig through that part and get to the core where the pit is.  You can either focus on the one peach (the comfortable side of business) or you can focus on getting the team to put the pit in the ground and have each member of the team add their skills to growing a peach tree (the business) that will give you peaches (money) for years.  I am not sure I would be able to make a good point of team dynamics by talking about a peach, but it is a good visual…and tasty.

I kept wandering around my house thinking about how to get a message across to a group of people who are glad to have a job, but want to do as little as possible to make a living.  Then it hit me.  No, really it hit me.  My son threw a ball at me and yelled “catch!”.  How’s that for finding a visual?

Once I regained my senses and reassured my son that he was not in trouble, I looked a the ball and and I went through what happened.  In one word and in one action, my son made the point he wanted to get across to me.  “Catch the ball!”  Often I will clutter up my own words, actions, and attitude with too much stuff.  Stuff is the junk that makes every simple thing more complicated.  Holding the ball, I figured it out…toss simple, clear, understandable ideas to your team.  If they don’t get it, then get rid of them.  They aren’t trying and you do not have time to slow down for them.

Clear messages are the thing that most people have a hard time with when they want something done.  The best leaders make a clear statement.  They don’t spend time trying to get you to understand the history of why they are making the statement.  They just talk clearly, with one idea and one message.  I wish someone had thrown a ball at me when I was younger.  I would have saved piles of time and effort.  I probably would be a lot further ahead in life and business had I been jarred with a round object hurled at high speed.

Great team dynamics happen when you slow down and clear out the “stuff”.  Stop wasting time with explanations or trying to fit every message to everyone.  Either they trust you or they don’t.  Follow up on your directions and you will see who is listening and part of your team and who is not.  There is no way to please everyone and there is no way to have a group of people who are not on the job to follow you and find success.  Don’t feel bad for the ones who don’t get it.  They need to find their own clear message…with a different team.

By the way, I am going to use the ball.  I had already eaten the peach.

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Hatch an Egg - Build a Leader!

OK, so now you’ve found your way down that long path to business ownership. First, congratulations! You have done something that many only dream of and even fewer have the courage to pursue that dream. Over that rise, past your opening day, lies a expansive land full of responsibilities and challenges…many of them daily. For those people with enough foresight and vision it gets easier over time. The reality is that most business owners have no experience and often feel lost even after many years of running their first or even second business. If any business owner should find themselves in this position there is no shortage of assistance out there for those that look.

Of all the obstacles faced, nothing compares to how difficult people-management can be, especially in today’s work force.  You can go absolutely mad trying. The most commonly used tactic is to find someone else to deal with it. Sounds easy right, well who is going to manage that person? If anyone needs sound and consistent leadership it’s the middle management. To manage a strong leader takes an even stronger leader. This is all considering that the right person can be found, hired, trained, compensated, and retained. I wont take the time here to discuss the possibility of doing that when there is a more effective and rewarding option available.

Unfortunately the “no wait, right now” society that we have become totally conflicts with the time and effort needed to effectively mentor anyone. Yes I said it! That person with the extensive resume and years of experience didn’t crash land in your lobby.  They were made just like me, just like you. Someone molded and honed the well qualified professional aspirant looking to fill a position in your business. Good thing you found them and they you. If you haven’t yet found a gem of a worker for yourself then make one.

Take the hand of an employee with the determination and drive to excel and push them. Some of my most rewarding experiences has been laboring over the spark of potential and watching it grow. The biggest benefit to hatching your own egg is you get the desired experience necessary to fit your needs and the needs of your business with the added factor of the earned loyalty.

This is the real world and these eggs hatch and sometime move on to bigger and better opportunities. What I will leave you with is this - If a protege of yours needs to grow beyond you and your organization and has the chance to do so consider it the highest compliment to your ability to lead that you will ever receive. So find an employee worth the effort and sit on them.

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Your Money or Your Time

When we talk with owners, there is a need for them to ask certain questions immediately that always makes me think they may or may not be ready for the next step in the evolution of their business.  The issues are money and time.  If you want to have a strong business, you need to spend either more money or more time or both.  If you are not ready to do so, please find the time and money and then find the help in getting started right.

Business owners has a desire to fulfill a vision for what the business should look like and sometimes miss the basics of how the business should run.  I do not blame them for that fact.  If you start a business from scratch, even a franchise, requires that you are a real estate expert, contractor (or at least oversee the contractor), and the middleman between the business and the government agencies that require that you have permits and fees paid before you are allowed to make any money.  Transitioning to from that to handling the day-to-day operations can be a dilemma when the store opens.  At this point, they either invested well enough to hit the ground running or they stumble out of the gate.  You spend a lot of money and time getting things rolling.  The last thing you want to think about is how much more time and money it will cost to get the business open and keep it open, but that is where your thinking should be.

More often than not, owners stumble on day one.  The problem starts with having the basic operations knowledge and then translating it to a function of getting the job done by leading the team and communicating the vision.  Working in an industry for more than a year is a sure fire way to learn from the ground up.  This gives you a chance to work as a leader, find the answers on how things should work, and how to communicate effectively to employees.  Most entrepreneurs do not spend that kind of time or want to make that kind of sacrifice.  It is the difference between being in business in five years or dying out your first few months.

One problem that I see very often is - Ego.  When someone wants to start a business they say it is for the money.  That, unfortunately, is only half the reason.  The other reason is that it is something that will give them the ability to tell friends and family that they are a business owner.  Most people you see each day do not own a business.  They are happy to work for someone else, but do give credit to others who jump over to being an owner.  Ego gets in the way because the owner wants to be the owner more than the operator of a business that may require them to be on the front line.   Do not think you can delegate to a successful business.  Bulldog Rule # 14 - The right people never want to work with the wrong people - hits the nail on the head.  Make sure you are the right person to lead…not yell at people and be angry or make the place a “work-hell”.  Otherwise, you will spend more money to hire the right person to lead.

I have been enjoying reading for the millionth time The E-Myth Revisited by  Michael E. Gerber.  He makes many valid points on hiring people who can be trained and can follow your lead.  This requries that you have a training program for them to follow and are able to lead someone through training to be the best employee for the job. You can’t have a big ego and lead employee through training (no one would follow).  Creating a great training program removes you as the main focus of the business and makes the system most important.  I was also reading What the Dog Saw by Malcolm Gladwell where he made this point.  He interviewed Ron Popeil, the founder of Ronco and the Inventor of many products you probably have in your kitchen.  I was impressed with the way  Ron took the interest off himself and made the product the star.  Coming from a family of salesmen, that was always the formula, but for someone without that kind of knowledge and with an ego going into business, it is easy to see where a person can slip up and make the product or service second to the messenger.  Lose the ego and make the system follow the sale.  You may want to take a vacation.  If the emphasis is on you and your ego, what happens when you are not there?

Great leading through training requires a few items:

  • Each job has a cost and an outcome.  List the parts of the job and the desired outcome.  Be prepared to change the training and the costs as your business grows.  There is never just one way to do a job and costs change over time.
  • Be a coach, a mentor, and a teacher that someone would want to learn from.  This implies that you can lead through teaching.  If you can’t or are not very good, find someone who can.  Yes, this costs more money, but it will save you from wasting time and money in the long run.
  • Invest money and time early in the game to make more later.  When you spend, spend wisely.  Getting the ship headed in the right direction from day one is the best way to jump ahead of the competition and find better people who want to work with you.
  • Fire yourself if you need to.  Being an owner does not mean that you need to be the leader of the organization.  Set the tone, set the budget, keep up with the data, and get the heck out of the way.

There are great ways to make a great business and they all come back to spending your time and money in ways that make you more down the road.  Be prepared to keep spending time and money on training, firing/hiring, better information, and better processes.  The investing does not stop when you start making a great paycheck.

Examine your Business (BB rule #8)

It is obviously difficult to live in a society that is permeated with the idea that only total and absolute disaster can be the catalyst of necessary and long over due change. That may be the case for most of us, but we have the choice to be a fish that slips through the net or canned tuna. Many, many businesses and organizations find themselves too far along to take any type of corrective action that will make a difference. They flop around on the deck in vain protesting to be thrown back into the sea. The sad part is, that as the net of this recent economical environment sweeps up more and more businesses…I mean fish, how many will really be missed in the commotion?

So a show of hands for everyone that would prefer to sabotage their own business by being reactive rather than proactive…anyone? Great!

Now, lets not make this complicated shall we? It takes more courage than anything to put ourselves underneath the microscope. I’ll give you 7 easy steps to giving your business a self diagnostic and we know that checkups should be done regularly so your first time should not be your last.

  • Step 1: Why am I in business for myself?

Never stop asking this question as the answer can change over time. The current answer will be the direction that you drive your business in and the ultimate goal of all your work. If you don’t clearly know, you will be like a ship lost at sea with no bearings. Totally subject to the forces around you and utterly powerless to determine your own destiny.

  • Step 2: What is my role in the business?

There are no right or wrong answers here just honest realizations.  Are your a front-line type of leader or more of a hands-off delegate type? Perhaps you don’t need to lead your business at all and it would be best lead by another person accountable to you.  It could simply be that you best serve the business by managing the financial aspects rather than the day to day. Decide and stick with that decision.

  • Step 3: How do I rate my business?

On a scale from one to five, rate exactly how you believe your business performs in four separate areas. Five being excellent, three being fair, and one being poor. Not sure what a five looks like, that’s where step four comes in.  This step is to make sure you calibrate what you believe to be good performance.

  • Marketing
  • Operations
  • Training
  • Customer Service
  • Step 4: Do I have a second opinion?

If the President needs an adviser then so do you. Some solicit the counsel of other business owners that they may know or have met through an organization of business owners. Others opt to enlist that aid of a consultant, personally this is an instance where the more really is the merrier. Let your adviser or advisers rate your business on the same scale and see what they have to say. At the end of the day the decisions are still yours to make. If others can help you see your situation from every angle would you not be able to make a better informed decision?

  • Step 5: Compare/Identify/Plan

Take everything you know and everything that has been said by your adviser or advisers and lay it all out together. Give it all equal amounts of consideration, if it doesn’t work (even if its your idea) then it hits the cutting room floor? It helps at this point to remember step one. Keep what works and what has never been used. From these things create your business plan. This can be an overall business plan or one to tackle an area of your business that needs improvement.

  • Step 6: The right players in the right positions

Before you start leading employees out to the gallows lets give this a second look. Everyone has their strengths and their weaknesses, and in order to use an employee to their fullest you must know what those are. As loyalty is hard to come by, before you replace someone determine if there is another position on the team that makes good use of their talents. If not then the decision is clear. Always use a diagram on this step. It helps to make sure that you pair who you have and what they can do, with what you need done.

  • Step 7: Commitment and Accountability

Alright coach, now you should know your role, know where you are, have a goal, have what your need done, and who you need to do it. Great! Now it’s time to get everyone on board. This may require one large meeting or several small ones. Lead as many as dictated by the role you play in your business. Just remember that most of all they need to know why they are there (why they work for you ), where they stand in performance (just the facts), what function they have, and what needs to be done next. Lastly give them your reasonable expectations to be accomplished in a reasonable time frame and who will be holding them accountable to these expectations and why.

Wondering who is going to hold you accountable? Each time you perform this seven step check up have your previous one handy. Commitment and accountability should begin and end with you regardless of your role. Even though no business fails in a day, and no business corrects itself in a day, there is only one time to begin change and that time for you can be today.

SWOT ‘Em

When I am asked by small business owners how to improve their business I ask questions.  The more questions I ask, the better I can see how their business operates.  More importantly, the more questions they answer, the more they can see about their business.  Often we put blinders on when we look at our business, employees performance, or customer service.  Having a list of questions to answer about facets of your business can bring a clearer focus to what you think you know about things.  The way to do that is to SWOT it.

SWOT stands for:

Strengths

Weaknesses

Opportunities

Threats


Have four sheets of paper ready to work on this exercise.  The more you are able to write (even if you think it is not important) the more clearly you will see your business and the changes that you can make to have an immense impact on your success.

What are the strengths of your business?  This is also known as the elevator pitch.  You should be able to give a clear description of what your business is about and why someone should work with you as opposed to a competitor in the time it takes an elevator to go from the lobby to the top floor of a building.  Of course, you should have more bumpers ticker phrases to give all the strengths about your business.  Starting with “Why should I buy from you” is a good focus for the first run through on a SWOT analysis.

Weaknesses are tougher to name.  Both because you do not like to mention them, but also because you may not easily see them.  Answer the question, “Why do people NOT buy from my business?” and you will have an uncomfortable list of things to fix.

Opportunities are the part of your business that more often than not costs you in time, money, or effort.  Be honest with yourself.  Think, “If I had unlimited time, money, or manpower to make changes, what would I do?”  The answers to where your opportunities are will show up on your list easily.  Take you time and think back to when you were first starting your business.  What vision did you have when you wrote your business plan?  What do you need to change to bring that vision to life.  Business Bulldog Rule #7 - Dream about where your business can go and then make it happen.

Threats are easier to see, but no less tough to see on paper.  Competition is the first on the list, but what about internally in your organization?  Are there people on your staff who are not helping make your vision come to life?  What about cash flow? Are you able to ride out this economy and still make payroll?  Threats can come from every direction imaginable.  Are you covered if someone gets hurt at your store?  What if the street in front of yuor store closes down for a week or a month?  What can you survive and grow despite?

Bulldog Rules for Business were written using this format. Bulldog Rule #6 - Failing to plan for your day, week, month, and year is unacceptable is a good example of where this website came from.  How about Bulldog Rule #8 - Re-examine your business often is what we are doing when we use the SWOT method.  Even Bulldog Rule #12 - Be aware of your entire business is a SWOT in the right direction.

SWOT every business you can.  Not only will you find interesting facts that can help make your business stronger, but you will be able to forecast when business opportunities become available before your competition.  You can SWOT anything really.  Your business is just one part of you day, so why shouldn’t you look at what else in your life takes time away from building your business.  SWOT your business and then make the changes you need to grow, thrive, and build a business that exceeds your vision.